Attribution 101: Where Your Leads Actually Come From
Why marketing attribution is worth fixing before spending more on anything else.
Where This Actually Shows Up
marketing attribution is easy to get wrong quietly — nothing breaks visibly, it just underperforms for months until someone finally checks it.
What Actually Moves It
Where this usually breaks down is timing — teams either fix first-touch versus last-touch tracking too late, after damage is already done, or spend time on call tracking accuracy before the underlying issue is addressed.
The Takeaway
We'd rather a business get the basics of marketing attribution right than chase a more advanced tactic before the foundation is solid.
Want This Handled for You?
That's exactly the kind of work Aldridge Moss does day to day.